Emergency Dentist · Salt Lake City, UT
4,034
tracked patient leads
Calls and form fills, 12 months
$69.77
cost per patient lead
12-month average
$281,504
in ad spend managed
Google Ads, same 12 months
1,160
Google reviews
4.9★ average, all time
Twelve months on one Google Ads account: $281,504 managed, 36,605 clicks at a 5.69% click-through rate, and 11.02% of those clicks becoming a tracked patient lead.
Cost per patient lead averaged $69.77 across the window, and the direction matters more than the average — it opened at $135.68 and is running at $62.43, which is 54% cheaper per lead while the account scaled up rather than down.
The Google Business Profile those campaigns feed holds 1,160 reviews at a 4.90 average. Of the 300 most recent, 99% are five-star and 96.7% have a reply, and it gains about three and a half a day.
Across the last 89 days of connected Search Console data: 516,335 organic impressions and a top-three average position on every core emergency-dentistry keyword in the metro.
Twelve marketing surfaces under daily management — both ad networks, the profile, the website, the analytics stack, social, and the conversion pipeline into their practice-management software.
